Ridwan Sanusi - Product & Experience Designer

An experience designer with keen interest in giving delightful forms to complex ideas. Currently living in Amsterdam solving meaningful travel challenges at booking.com.

December 6, 2020

Undoing the Toxic Dogmatism of Digital Design

Let’s take a look at a staple of UX and service design work — the journey map. We love making them. The storytelling potential of a well-constructed journey map is immense. It is a highly effective workshop facilitation tool. It produces a nice artifact for external communication afterward. But if I’m truly honest with you, in my gut, I know that the majority of them don’t help do more than tell the most surface-level story of limited user paths. And an inaccurate story at that.”

(https://ift.tt/3lhopPh) via Instapaper