December 6, 2020
“Let’s take a look at a staple of UX and service design work — the journey map. We love making them. The storytelling potential of a well-constructed journey map is immense. It is a highly effective workshop facilitation tool. It produces a nice artifact for external communication afterward. But if I’m truly honest with you, in my gut, I know that the majority of them don’t help do more than tell the most surface-level story of limited user paths. And an inaccurate story at that.”
(https://ift.tt/3lhopPh) via Instapaper