Ridwan Sanusi - Product & Experience Designer

An experience designer with keen interest in giving delightful forms to complex ideas. Currently living in Amsterdam solving meaningful travel challenges at booking.com.

October 26, 2020

The Making of an Organization-Changing UX Strategy

Smart design leaders realize decision makers already know how to make strategic business decisions. Instead of forcing them to understand design, UX design leaders need to learn how the organization’s business leaders think about strategy. They need to talk about their UX strategy in terms of how the decision makers already think. The language of a UX strategy needs to be the language of business strategy.”

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