Ridwan Sanusi - Interaction Designer

Working as an experience designer at Amazon. This is a daily journal including notes and quotes from recent readings.

June 5, 2021

I helped pioneer UX design. What I see today horrifies me

Instead of challenging teams to stretch their thinking to address deeper and subtler user needs, product design practices have become increasingly less insight-driven. UX processes in many organizations these days amount to little more than UX theater, creating the appearance of due diligence and a patina of legitimacy that’s just enough to look like a robust design process to uninformed business leaders and hopeful UX recruits alike.”

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