November 13, 2020
“Third, while you shouldn’t take performative rituals at face value, you must still perform them— enthusiastically and with gusto. In countries like Japan, Russia, and parts of Eastern Europe, to successfully work with someone you must drink with them. Drinking is a trust building ritual and a mechanism to signal that you are part of the in-group. No drinking, no promotion. In corporate America the lion’s share of this signaling is done through proselytizing management technologies. Going to meetings, talking about KPIs, OKRs, collaboration, Agile— all are shibboleth to signal you’re part of the in-group, in the same way drinking is an in-group signal in other parts of the world. No shibboleth, no promotion.”
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