September 5, 2023
“Explain the entire chain of So what’s
So what? Why should people care about your new idea?
Probably because it accomplishes useful, which the presenter should explain. This part is generally obvious.
Unfortunately, the explanation often sounds like this: So if we do hocus-pocus, this function will now be whizbammable! Then the presenter looks around the room excitedly, as if to say Isn’t that amazing?
The problem is, the presenter assumes the audience understands the So what? of whizbammability. Alas, the presenter assumes too much. The audience (especially if they are executives) are rarely thinking as much about hocus-pocus or whizbammability as the presenter.”
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