July 4, 2023
“Every team might be using the same interface design system, but it doesn’t guarantee a harmonious, coherent and consistent overall experience within one product. Not every organisation has a team dedicated to ensuring user journeys and service-level experiences, or processes that enable teams to connect effectively to ensure the re-usability of different components of a user journey. Team members and product managers often self-organise and attempt to harmonise features, journeys and experiences. In organisation with several products (customer-facing, or internal-facing), experiences can also be wildly different between products despite adhering to the same interface design system.”
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