Process + Methods

Ridwan’s short notes mostly on design practices, annotations from recent readings and whatnots.

January 13, 2020

Competitive testing can help you:

See where your product falls short — and where it does well — so you can focus attention where it is most needed. Understand what your competition does well that you can incorporate or address in your product. Better understand why people choose your product, and why they choose your competitors’ products so you know whom you’re serving and how you can best help them (or find out your users are not who you thought they were). Make a case to stakeholders about work that must be done to make your product competitive — or, conversely, to show how well you perform in comparison to competitors.”

Know what you’re up against with competitive testing — UX Mastery


via Instapaper